Review: Beautify by Amna Pro Makeup Brush Set and Foundation Blender

Being a total sucker and supporter of local Pakistani brands, it wasn’t possible for me to not try the talk-of-the-town, Beautify by Amna products. Before we go any further, let me just say it out loud: it was the BEST decision ever. Now let’s get started.
Pro Makeup Brush Set

Packaging I bought my set a few weeks ago until when they came in a glittery clutch style pouch. However, now, from what I’ve read, new sets come in a glittery cylindrical case. I suppose that’s easy to keep on your vanity but I’m in love with my pouch. It’s travel-friendly and so chic. Had it not been created specifically to store brushes from the inside, I’d totally rock it as a clutch. On the inside are the spaces allocated for each brush. It has a magnet lock to close. 
Brushes The set comprises of 10 professional use brushes, good enough to create any makeup look. The bristles are soft and high quality. The fantastic bit is that they work as reasonable dupes for high-end brands without costing an arm and a leg, …

17 Things I Learnt in 2017

This year brought with itself myriad of positive and negative things. I met some great people, went through academic ups and downs, made achievements, went live on national television, fell in and out of love, got my heart broken, struggled with mental health, burnt some bridges and lit my way. There were moments of self-discovery, learning and embracing. Here’s to 2017, 17 things it taught me:
1. Someone will always make fun of you. Ignore them and do your thing. Whether it was my work, doing paid promotions for brands, or my taste, from music to my choice of drink, someone had to make jokes about it. I ignored them all.
2. You cannot please everybody. My activism and angry feminist rants pissed off a great deal of people but that didn’t stop me from what I believe in. Seek the truth regardless of obstacles. 
3. You will not be right always. Don’t be afraid of taking in new perspectives. There were times where I knew where my ignorance came from and welcomed constructive criticism. I too…

An Open Letter to Soon To-Be-Married Best Friend

Dear soon to-be-married best friend, 
Both these things in the salutation are ironic. Best friend? I’d rather call you my sister that I didn’t biologically have. And soon to-be-MARRIED! Can you believe it?! I can’t, and I’m squealing as I type. Because firstly, someone accepted to marry you with all your craziness? He’s surely in for a ride. And secondly, remember when you’d cringe at the slightest mention about boys? And now you’re finally tying THE knot. Holy mother of shaadi. We’ve come a long, long way since. I cannot put into words how overwhelming it is for me to have known you as that loud, straight-forward, lunatic freak from school blossoming into such a mature, composed personality, doing all this adult stuff. 
I’m sitting here reminiscing all that we’ve shared in our friendship all these years, our achievements and (public) embarrassments, makeovers and lazing around at your house while you sleep, coconut juices and sour candies, sharing clothes and humming old songs, the …

Review: Neutrogena Hand Cream and Moisturiser

We don’t get the extreme weather situation down here in Karachi, but the change in seasons gets to the body nonetheless. And that means new skincare regime. Neutrogena has been one of my top go-to brands for the longest time, ever. Here’s two products I have used and my insight.
Neutrogena Norwegian Formula Hand Cream

Packaging/Quality It comes in a medium sized tube with consisting of 75 ml of concentrated hand cream. The package says it’s enough for 300 applications. The size is very convenient for me as I can keep it in my bag wherever I go. One thing I didn’t like is the screw lid and I’d much rather have a flip lid for quick use. 
Formula/Quality  It has petroleum-jelly like formula that creates a protective barrier. A bit greasy in the beginning but as you rub, it absorbs well and really does keep hands soft and smooth. I have ridiculously rough hands compared to most people and I dab a pea sized amount (as recommended on the packaging too) and it’s enough due to thick, blend-able co…

Novo Nordisk Pakistan Launches "Run For Healthy Life" Campaign to Counter Obesity and Diabetes

Pakistan is ranked as 9th most obese country in the world, according to the Global Burden of Disease Study published in The Lancet medical journal.

26 November 2017: Pakistan is the 08th most obese country in the world, however there are very limited entities working to address this concern,  which is leading to diabetes and other serious diseases, putting our younger generation at risk. The facts were shared at a Press Conference in Lahore, marking the launch of “Run for Healthy Life”- a public awareness campaign by Novo Nordisk Pakistan and South Asian Federation of Endocrine Societies (SAFES).

The campaign is launched as a part of the broader initiative of “Changing Diabetes®” by Novo Nordisk Pakistan,  under which the organization has joined hands with SAFES , comprising of Endocrine societies from Bangladesh, India, Maldives, Nepal, Pakistan, and Sir Lanka, to create awareness about obesity, one of the most important risk factors of diabetes. The partners of this campaign aim to pr…

This Mess o' Mine

A lot of that surrounds me in life is a mess, literally and figuratively, but what makes the mess a bliss is a matter of perspective. They call it trepidation, and I turn it into triumph.

My mother walks into my room telling me what an utter mess my room is. Countless books lying on top of another. A clutter of makeup I keep hoarding. Cupboard stacked with old art works I should have let go many years ago. But each of these embody a certain part of me. They speak truer about my passions than I can put into words. So I shrug it off, because there's no way these bits of my heart are leaving my space. To me it's the safest place to keep myself at bay.

I often look at my best friends doing their silly, stupid things. They're loud and wild and unashamed in their essence, and that's exactly what brings them closer to me. It's their sarcasm and pranks that put a smile on my face when life seems to exhaust my bones. Kurkure's new tvc reminded me of how these crazy folk…

Thinking of You

My head spins thinking of you
Like the hurling tides awaiting to rise

My mind slips thinking of you
Like the waves that crash under my toes

Shetland Bath and Body Products

Cleanliness is next to godliness, as they say, and what's better than bath and body products that are healthy for skin? I've grown immensely fond of fancy products for skincare. Recently, I got my hands on Shetland Soap Company's handcrafted soap and body wash and it's a delight. A treat to body and soul. The feel is soft and the scent is refreshing. Thankfully, it doesn't come with a strong scent that is less enjoyable and more unbearable and over the top. These products remain subtle in essence and that's the best part. The soap looks absolutely gorgeous and has an exotic touch to it. The body wash's bottle is lightweight and travel size.

Besides being aesthetically pleasing, to expand on why these products have satisfied me: They are organic and include glycerin which has several nourishing properties.
Benefits of Glycerin skin products: Glycerin has soothing effect. It keeps skin soft and curbs irritation and roughness.
It locks moisture on skin and helps …

You Said, You Lost Appeal

For months on end, you waited for your calling. You waited for something to come and ignite a spark and serve you pleasure. You sunk in an empty vessel where you poured your dread hoping that some kind of sorrow could fill the void and bear a resemblance to your comfort. You looked at the world with a lens wrapped in your yearning but I promise you that when god created you, he ran out of beauty and the kind of beauty that doesn't need a beholder. You were morphed with the truth that hollows bones and your light held a voice louder than ears could fathom, maybe that's why you never found an appeal much like yourself.

#AllAboutMi: Mi 6 Sells Out Within One Week of Launch in Pakistan

Mi 6, Mi Max 2 and lines of Mi Ecosystem products make a new record of popularity through Smart Link Technologies distribution KARACHI, Aug 27 2017— Xiaomi’s official distributor Smart Link Technologies announced the fast sold out for the latest innovative products Mi 6, Mi Max 2 which were launched a week ago during an event at Beach Luxury Hotel Karachi. Known worldwide as the mastermind behind quality, innovation and creative thinking, Xiaomi has once again revolutionized the way Pakistanis utilize smart phone technology. Keeping the company’s value driven strategy alive, Smart Link Technologies, the official distributor of Xiaomi, have launched two latest smartphones Mi 6 and Mi Max 2, and a bucketful of Mi Ecosystem products throughout Pakistan starting Aug 21. All these products are available on and Director Marketing, Mr. Ahmed Butt said “Xiaomi is bringing their flagship smartphones for the first time in Pakistan. We have no doubt that the…