Syrupy Sweet Eid

Flip the calender to a week earlier and we had Eid on our ends. Putting an end to Ramadan, the month of spiritual enlightenment and virtues of humanity and humbleness, Eid is no different when it comes to strengthening these very notions of love and peace. Growing up in South Asian culture, one knows the significance of spending festivals with family and sharing the goodness around. 
To portray this essence of warmth within family bonds, a TVC was aired by RoohAfza and it touched me to a personal level. The story is of a boy who reaches out to his grandfather and presents him a sweet, syrupy dessert on the occasion of meethi Eid. To return the gesture, elderly grandfather bestows upon him a monetary gift that is Eidi.
It takes me back to the memories made with my late grandparents who not only devoured desserts being the sweettooths but always showered me with gifts and their token of affection. 
Needless to say, the commercial reflects core values of Pakistani culture and tugs at the heartstrings.


  1. My family back in Lahore love rooh afza brings back memories :)


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